Adina Reyter is an entrepreneur who has been designing her eponymous line of accessibly priced, high quality fine jewelry for 18 years. Ask Adina what she does for a living and she always replies, “I make people happy.”
After graduating from U.C. Berkeley with a degree in international business, Adina worked in advertising. Knowing that she wanted one day to start her own creative business, she took metalwork classes in the evenings as a creative outlet, and also to explore the field from a technical perspective.
Very quickly the designs she was creating for herself were getting noticed by everyone around her. She knew she had a business. While working full time in advertising, Adina concurrently invested her own salary in the materials necessary to create samples to show to LA boutiques along with a website to showcase her collection and brand story.
Her big break came with Demi Moore purchased some of her pieces. Then, Jennifer Anniston was spotted wearing her pieces on an episode of Friends. The momentum behind her line continued to build.
Nearly two decades later, Adina continues to lead with design and attention to detail. Her ever-growing collections continue to be spotted on talented, high-profile women including Lady Gaga, Gigi Hadid, and Gwyneth Paltrow. The Duchess of Sussex, Meghan Markle is also a devotee.
Adina Reyter lives in Los Angeles, CA with her husband and three children.
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Sneak Peek Into What You’ll Learn…
03:10 – Adina began her career in advertising but longed to start her own creative business. She discusses the early days of her business and how her first piece drew a lot of attention.
07:03 – What gave Adina the confidence to talk boldly about her budding business at every opportunity? She shares more about the source of her confidence and how it affected her the growth of her business.
09:17 – Adina recounts the early wins in her business and when she knew it was time to walk away from her advertising career.
14:01– With zero connections, Adina hustled to build her successful business. She shares inspirational advice about what it takes to start from the ground floor and build.
18:07 – Adina reveals where she finds inspiration for her designs and the core values of her business that have led to its phenomenal success.
20:10 – Demi Moore was the first celebrity to buy and wear Adina’s jewelry…and then Adina saw her jewelry on Jennifer Anniston on a Friends episode. Adina humbly shares how celebrities (like Gigi Hadid, Gwyneth Paltrow, Lady Gaga) helped to build momentum in her business.
24:02 – Talk about feeling validated! Adina explains how the Duchess of Sussex, Meghan Markle, acquired her pieces and why she is seen wearing them on several occasions.
29:07– Adina’s advice? Learn from failure & from missed opportunities and avoid a victim mentality. Adina points to moments when things didn’t go well and how she strives to make a situation as good as it can be.
34:15 – Adina opens up about the challenge of parenting while building and growing her business. She discusses the role of support from family and colleagues and how she has learned to embrace chaos.
36:45 – Brass Tacks: The lightning round of concrete advice and tips.
Quotable quotes:
“I knew that I was creating jewelry that I wanted, that my friends wanted, that we could wear throughout our day.”
“It’s okay to be afraid but you can’t let that fear stop you.”
“You cannot be paralyzed with indecision. Sometimes any decision is better than no decision because you learn and then you make it better.”
“We don’t just sell jewelry; we are selling happiness, and happiness is a choice.”
“As business owners, it is our job to learn from every failure, from every missed opportunity, and figure out how we can do it better.”
“You are judged not how you deal with the good, but also how you deal with the bad.”
