Jessica Jensen is the Head of Products, Platforms & Insights for Business Marketing for Facebook. She oversees global positioning, marketing strategy and communications of Facebook’s family of advertising offerings (Facebook, Instagram, Messenger, etc.).
Prior to joining Facebook, Jessica was the Global Head of Product Marketing for iAd, a division of Apple. There she oversaw the launch of advertising in iTunes Radio and directed the marketing of other advertising products in the iAd mobile advertising suite. Preceding her time at Apple, Jessica was Vice President of Lifestyles within the US Media Group of Yahoo! She served as the General Manager and VP of Yahoo! Shine and Yahoo! Health.
Prior to joining Yahoo!, Jessica was CEO and founder of Low Impact Living, a leading website in the green housing sector. Jessica was also Senior Vice President of Marketing and BD for Investor’s Business Daily and Investors.com. Jessica started her professional career at The Boston Consulting Group in Los Angeles in the Entertainment and Media practice – working with the world’s largest media companies as they embraced the digital world.
Jessica holds an MBA from INSEAD, a Masters of International Relations from U.C.S.D. and a B.A. from Amherst College. She is a passionate proponent of strong women’s voices and mentoring future female business leaders. She has a hilarious daughter named Lily, a tree-hugger husband, and a geriatric Shih Tzu.
Sneak Peek Into What You’ll Learn…
1:18 – Jessica tells us about her responsibilities as a senior leader at Facebook.
2:05 – We learn about the twists and turns of Jessica’s career journey and how she became a corporate leader in Silicon Valley.
3:17 – Jessica tells us about her experience starting a company focused on making homes environmentally sustainable.
5:45 – Jessica shares her range of roles in Silicon Valley including positions at Yahoo, Apple, and now Facebook.
8:20 – We hear about the advice Jessica would give to anyone interested in working in Silicon Valley.
8:53 – Jessica tells us about her experience being a woman working in Silicon Valley.
10:59 – Jessica discusses her experiences with discrimination against women in Silicon Valley and how it compares to other industries in which she’s worked.
12:52 – Jessica talks about the concrete steps a company can take to make the work culture great for professional women.
16:20 – Jessica talks about how senior women at Facebook are purposeful about supporting each other in nurturing their careers.
19:47 – Jessica gives us advice about how to find a mentor.
22:00 – Jessica tells us about her family life.
23:23 – Jessica shares her difficult fertility journey and how she and her husband ultimately became pregnant after many types of medical procedures.
26:14 – Jessica discusses low points in her personal and professional journey and how she regrouped and rebounded.
28:13 – Jessica tells us how she and her husband juggle heavy travel and dropping balls.
31:43 – Jessica talks about sharing the emotional load of running their busy lives with her husband.
36:16 – Jessica shares how she learned to have grace for herself.
38:36 – Jessica gives us the top piece of advice she would share with someone interested in building a career while juggling family life.
42:01 – Brass Tacks: The lightning round of concrete advice and tips
Quotable quotes:
“As I think in any company in any industry, the leadership of the company sets the tone for the way people behave and engage and you need to really suss that out before you join a company…”
“[on mentors] Find someone who you like and feel, you know, I kind of want to be like them and that is the kind of person who will be the best mentor to you…you and your mentor need to really click on a personal level.”
“I just think we have to be super, super honest with our partner.”
“You think you can’t do it, but you will find a way. Throw yourself in, and it may be ugly while you work it out, but you will get your own skill level to a place, and your own life to a place where it does all fit.”
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