Jess Parsons White is Senior Vice President, Good Measure Meals/Open Hand Atlanta. Jess has spent the past 8 years charting the course of Good Measure Meals, one of Atlanta’s most successful social enterprises. Good Measure Meals is “Atlanta’s Kitchen on a Mission,” providing gourmet, ready-to-eat meals and nutrition services to the paying public.
100% of all net proceeds from Good Measure Meals directly support medically appropriate meals, medical nutrition therapy, and nutrition education to clients of non-profit Open Hand Atlanta who are battling chronic and critical illnesses.
After graduating from Georgia Tech in Applied Psychology, White completed a Master’s Degree at Oregon State University focusing on behavior modification and business management.
She later received an online certificate from University of Maryland for Entrepreneurship Innovation, and currently serves on the Advisory Board of the Atlanta Chapter of Social Enterprise Alliance and Georgia Tech’s Social Impact Club, Enterprise to Empower.
Mom to a 3.5 year old and an 8 month old baby, White regularly capitalizes on the power of mentorship for working mothers, keeping communication, commiseration, encouragement, and advice flowing freely amongst the other mothers both in her professional and personal networks.
Sneak Peek Into What You’ll Learn…
2:17 – Jess describes what Good Measure Meals does and how it integrates a wellness approach to its meal delivery program.
3:02 – Do you struggle with preparing healthy meals on weeknights? Jess has simple tips for you.
7:25 – Jess has great advice about how to get your kids to eat more fruits and vegetables.
10:58 – Good Measure Meals, as part of Open Hand Atlanta, is a great example of a social enterprise providing an important service while also having a positive impact on society.
14:55 – Jess discusses some things you can do in your community to help those vulnerable populations who need help to have access to healthier food options.
17:57 – You learn how to educate your kids about the importance of food, where it comes from, and how to make healthier choices.
22:59 – Jess tells us more about how her childhood and health concerns informed her education and career choices. She shares about the importance of alignment– how getting to do work that she loves while also having an impact feels like a dream.
27:02 – Jess shares tips on how to improve our, and our kids’ relationship with food and eating patterns over time.
29:15 – Jess discusses her return to work after maternity leave and what she had to negotiate in order to show up at work and at home in the way she wanted. She gives great advice about how to ask for what you need.
35:13 – Brass Tacks: The lightning round of concrete advice and tips
Quotable quotes:
“Be comfortable with taking risks. I have taken a lot of risks…every single one of them has paid off in some way…”
“It can be done. You can run a very successful business that can have great purpose and also give back to the community.”
Links to Resources
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