Danica Kombol is the CEO of Everywhere Agency, a leading social media & influencer marketing firm that works with Fortune 500 companies to tell their stories online.

She founded the blogger network Everywhere Society to power the agency’s many award-winning influencer campaigns for clients like Macy’s, Carter’s/OshKosh, Coca-Cola, Newell Brands, Focus Brands, Cox Communications and others.

As a social media marketer, Danica draws on her extensive background as a television producer and PR executive. She began her career at Sesame Workshop and went on to become a successful television producer working on such legendary shows as Saturday Night Live and Kids in the Hall. She’s a frequent speaker at social media conferences and global forums.

Danica is a working mother with three grown children. She firmly believes it’s possible to embrace parenting and have a successful career but does not ascribe to the Sheryl Sandberg “Lean In” approach. Of “Lean In” she says, “I really had to learn to lean out – lean out of my perfectionist nature and sometimes take a back seat in my career to have a front seat at my kids’ soccer games, recitals and be present every night at the family dinner table.”

Danica serves on the board and the National Black Arts Festival. She’s a graduate of Leadership Atlanta and an alumna board member of the Atlanta Women’s Foundation and of WOMMA (Word of Mouth Marketing Association).

Share the Show

 

If you enjoyed the podcast, please tell your friends and give us a 5-star rating on Apple Podcasts. Click here to subscribe.

 

Links to Resources

 

Everywhere Agency

Sign up to be notified when the Pivot Possibility Workshop dates are announced.

 

Join us in our private Facebook Group, The Working Mother’s Mentor Community

Sneak Peek Into What You’ll Learn…

 

2:18 – Danica explains what influencer marketing means and why it’s an important part of successful marketing strategies.

7:23 – Danica shares the fundamental social media strategies business owners need to implement.

14:26 – Are you interested in growing your career? Danica discusses the importance of your digital profile in doing so.

18:55 – Danica provides specific, timely advice on the guardrails you need when managing your social media.

22:49 – Danica explains how and why she started her marketing firm, Everywhere Agency.

27:00 – Danica takes us behind the scenes of the beginning of her agency and describes how she was able to launch a successful firm during a deep recession.

32:37 – We learn how Danica juggles building her business while also being an active parent of three kids.

37:23 – Brass Tacks: The lightning round of concrete advice and tips

 

Quotable quotes:

 

“People do business with people. Your clients and your future clients want to get to know you as a human being….”

 

“Realize your strengths and weaknesses and realize what you need.”

Please Share on Social Media
Power Tips

Power Tips for Building a Successful Career

YES, I WANT THIS FREE GUIDE!

Your free guide is on its way!

For more information about keynotes, workshops, or virtual training with the Working Mother’s Mentor, please provide your information here

You have Successfully Subscribed!

Executive Secret

Executive Secrets for Work Life Balance

YES, I WANT THE FREE GUIDE!

Your free guide is on its way!